Security continues to be a services-rich opportunity for the channel,
and solution providers are optimistic that the market will continue
to grow.
While anti-malware, endpoint security and data-loss prevention rounded
out the top three security products fueling sales today, network security
assessments and security deployment and installation services were
the top security services bolstering sales, according to the 2009
Everything Channel State of Technology: Security study. Clearly, a
healthy IT security practice is not just about products that work
to protect customers; it's about high-margin presales consulting and
post-sale services too.
The sweet spot for security services opportunities is SMBs and midmarket
business customers. Nearly 60 percent of the channel's security revenue
comes from customers with 499 or fewer employees, according to the
study. Much of the services dollars arrive from helping small businesses
with little or no IT staff. In fact, only about one-third of small
businesses have dedicated IT staff, according to AMI Partners.
Grow Your Security Business
Access to a wide range of security solutions, and the marketing and
technical insight required to sell them, can help you better protect
your customers--and add new ones. Ingram Micro offers security consulting
education, security partner programs that deliver rebates and incentives,
and marketing support that helps you sell Ingram Micro's world-class
bench of security vendors, including Symantec, Cisco Systems, McAfee,
Fortinet, Juniper Networks and Trend Micro.
Ingram Micro Web Resource Center
Get strategic tools and information to help you build the right security
solutions for your customers. When you visit ingrammicro.com/security,
you'll find easy-to-obtain support contacts, in-depth product and
vendor information, valuable case studies, downloadable line cards,
white papers, and other support and training tools necessary to grow
your security business.
"Nearly half (44 percent) of solution providers surveyed
expect the security market to grow at an increased rate over
the next 12 to 18 months."
Source: Everything Channel
State of Technology: Security, 2009 |
Ingram Micro Solution Center
Extend your sales capabilities through the Ingram Micro Solution Center.
With input from participating manufacturers, our facilities offer
hands-on experience in a professional environment for all levels in
the technology industry. Through the Solution Center, you can take
advantage of technology training and demonstrations that include:
