| The overall economy is well beyond the control
of any single business, and the current economic downturn has definitely
hit income results for many organizations. Taking steps to carefully monitor
business expenses, though, can provide a way to save for these rainy days.
Even a lean business can find ways to trim expenses with a little effort.
For many companies, the first thought (and the biggest fear) is that
cuts will have to come from the payroll, which often accounts for 60 percent
of any company's expenses. Laying off employees, though, may be a poor
strategy that does nothing more than undermine morale and overtax those
left behind.
Instead, look to utility costs as one way to save. Electric and natural
gas prices continue to rise--so audit your office environment. If some
areas of your facility are unused, close it down and heat only enough
to protect the contents of the room. Turn off lights and choose bulbs
that provide the right number of watts to give adequate light. Even better,
fluorescent light bulbs offer longer life and lower power usage. After
hours, turn the thermostat down in the winter and the air conditioning
off in the summer.
Also, look for free and affordable marketing methods. Make sure that
your business logo is on every piece of paper that leaves your office.
Encourage your technicians to participate on forums or blog to position
themselves as experts in their field. Or find a company that offers complimentary
services and products and do "buddy marketing," where each sends out information
on both companies as a way to get twice the bang for the buck.
Consider different vendors for business supplies. For example, by buying
checks from an independent supplier, you can save fifty percent or more
compared to buying them from the bank. In addition, talk to existing suppliers.
Shop around for services such as telephony, broadband and utilities. You
may have more bargaining power than you think since these companies are
also struggling with reduced sales.
For those vendors that you must use, look at reducing the amount you
use the product or service. For example, postage costs are skyrocketing.
Consider sending digital copies via email rather than using FedEx or the
U.S. Post Office. E-mail may be more effective than printed mediums anyway,
since it goes directly into the hands of the intended recipient.
Finally, whenever possible, stay at the office. Teleconferencing and
video conferencing technologies let you stay in touch with important contacts.
Virtual meetings are cheap compared to the cost of airline tickets and
hotels, not to mention mitigating the productivity hit while folks are
on the road. Online training and webinars can often replace on-site conference
attendance, while still providing opportunities for continuing education.
By conserving pennies here and there, businesses can rack up substantial
savings over time … and everyone can sleep better at night knowing they
are doing everything they can to keep costs under control.
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