Customers at Ingram Micro's Mira Loma, Calif., advanced logistics center (ALC) are now enjoying the benefits of digital signage in the center's "will-call" area. Launched at an open house on Sept. 19, 2008, the three displays feature news about upcoming events, manufacturer promotions, and Ingram Micro services and support, as well as information on ALC operations.

"Digital signage enhances the customer experience within will-call and helps customers learn about the benefits available to them through Ingram Micro and our partners," says Candace Chorpenning, marketing manager for Ingram Micro's Digital Signage Division.

The new installation is the result of a joint effort between the Digital Signage Division and several of its manufacturer partners, including Cables to Go, NEC, Peerless and Rise Vision. United Service Source Inc. (USSI), a solution integrator and member of the Ingram Micro Services Network, performed the site survey and completed the installation. The project has been so well received by customers that Ingram Micro plans to add similar signage to its other ALCs in 2009.