| With all the advances in telecommunications
over the past 20 years, you'd think the situation would be better than
this. Yet office and warehouse workers still don't have phones that work
consistently both inside and outside of buildings. International road
warriors still juggle different cell phones with different plans, depending
on which country they are in. Why can't they have just one handset that
can switch between networks as they move about?
The reasons are several, and the answer is complicated. But there are
signs that some of the biggest barriers to true fixed-mobile convergence
(FMC) are starting to fall.
Vendors have been talking about dual-mode mobile phones -- handsets that
can handle cellular calls and also use Wi-Fi networks for VoIP -- for a
couple of years. The appeal for business users is better, more consistent
mobile phone coverage in office buildings, where most mobile voice traffic
occurs, as well as cost savings from using VoIP for free calls, either
in the office or at hot spots while traveling.
But solution providers have yet to see many of these handsets on the
market. "Everybody is talking about it because it's the Holy Grail of
wireless communications," says Russ Johnson, director of technical services
at Technology for Education, a Cisco solution provider. "The problem is,
there are not enough supported devices."
On the technical side, Wi-Fi requires more power, so battery life can
be an issue. Most phones don't have the high-performance processors required
to handle a VoIP data stream, resulting in poor call quality. And Wi-Fi
LANs aren't always robust enough to handle VoIP and other converged applications,
notes Gregg Kalman, vice president of U.S. channels at Meru Networks,
a provider of advanced Wi-Fi infrastructure. Unless the network prioritizes
latencysensitive applications like voice, the handoff from one Wi-Fi access
point to another can be too slow, resulting in jitter, poor call quality
and even dropped calls.
| Why FMC Solutions? |
- PROS: Improve user productivity,
lower costs
- CONS:
It's early
- BOTTOM LINE: Worth watching.
|
A Changing Strategy
The biggest market barrier, however, has been strategic: The main channel
for cell phone hardware has had no incentive to push dual-mode phones.
In fact, it has good reason to discourage their adoption. "Most businesses
buy cell phones through the mobile carrier, not the hardware vendor,"
says Jessica Tanenhaus, vice president at Mavenspire, a solution provider
and businessprocess consulting organization. "And carriers are reluctant
to provide hardware that allows people to avoid paying charges to the
carrier."
Now that is changing. Experts say that mobile operators are less threatened
by Wi-Fi and VoIP than they used to be. In fact, some are starting to
embrace FMC. In February T-Mobile, for example, launched consumer trials
of home Wi-Fi routers that allow dualmode phones to make VoIP calls. By
using Wi-Fi to ensure better and more reliable coverage in homes and offices,
carriers hope to encourage customers to rely more on their cell phones
and, perhaps, ditch their landlines altogether.
"Although FMC is still in the early stages, it's going to become mainstream,"
says Frank Terence, category manager of networks, security and mobility
at Ingram Micro. "It is moving in that direction."
A major boost to the market is the fact that most major U.S. carriers
have launched plans that give users unlimited minutes for a fixed monthly
price, says Mark Tauschek, senior research analyst at Info-Tech Research
Group. With their revenue model no longer tied to the number of minutes
used, Wi-Fi is no longer a threat. In fact, some operators are hoping
that VoIP over Wi-Fi could reduce voice traffic on their networks, freeing
up capacity for higher-revenue-generating 3G data and multimedia services.
On the hardware side, a handful of companies have introduced or plan
to introduce technology that works with a variety of mobile handsets and
carriers, breaking the link between hardware and service -- essentially
wresting control of the market from the mobile operators, says Tauschek.
These companies, which include startups Agito Networks and DiVitas Networks,
as well as Cisco Systems, are selling a mobility platform that integrates
into a customer's existing IP PBX. Benefits include enhanced mobile coverage
in buildings and facilities; integration with corporate PBXes; and cost
savings on international cellular calls.
Agito-Cisco Alliance
Agito Networks, founded in 2006 by a group of wireless experts from Cisco,
started shipping its product in January 2008. The RoamAnywhere Mobility
Router appliance attaches to the enterprise LAN and comes with client
software that is loaded onto the phones. The product enables mobile phones
to perform many of the functions of a desk phone on the PBX, in addition
to enabling the handoff from cellular to Wi-Fi via the corporate network
and vice versa, says Pejman Roshan, vice president of marketing and cofounder.
Agito also is providing its FMC technology to Cisco for inclusion in
Cisco's 3300 Series Mobility Services Engine, says Roshan. When the product
was introduced in May 2008, Cisco said it planned to add fixed-mobile
convergence capabilities by the end of the year. That could be a watershed
event for the market, says Tauschek. "Once Cisco comes out with it, they'll
start flogging it pretty hard," he says. "I think it's definitely going
to take off over the next year." He says the availability of dual-mode
phones has already started to increase, particularly in highend devices
like smartphones. Roshan notes that many BlackBerry, Windows Mobile and
Nokia phones now incorporate Wi-Fi. "By 2010-2011," he says, "we expect
most business phones will have Wi-Fi."
Waiting for a Break In the FMC Market
Meanwhile,
solution providers continue to wait until all the components for FMC come
together. Mavenspire's clients -- small and midsize companies with international
offices -- could save a lot of money by using dual-mode cell phones, says
Tanenhaus. One client has a monthly cell phone bill of $30,000, particularly
high because of the expense of calls between its Paris and Tunisia offices,
she says. Right now, Mavenspire is helping the company set up a system
of arbitrage -- by using particular phones and carrier plans in particular
countries -- to reduce those costs. But that doesn't help when people
travel. With dual-mode phones, a traveler could use a regional cellular
plan when in Paris, but switch to Wi-Fi when in Tunisia, where cell phone
charges are astronomical.
Johnson doesn't expect to see much change in the market until the carriers
are ready and committed to making the transition, and he thinks it's still
too early for that. "Not all their service areas support 3G," he says.
"They are trying to figure out how to generate additional revenue, and
the only way they can do that is through value-added services on their
3G networks."
Meanwhile, he's preparing his clients for that day. He makes sure their
Wi-Fi infrastructure is complete and robust. He encourages them to upgrade
to the latest version of Cisco's unified communications platform. "That
way," he says, "when devices do come out, they'll be supported by the
systems we are putting in today."
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