| Once a holiday dedicated to family, football
and feasting, Thanksgiving weekend now has at least one added activity:
finding the best of technology at the cheapest price. After remembering
how the Pilgrim Fathers (and Mothers) prepared the best that the land
had to offer into a wonderful meal shared with family and friends and
hunted down a wild turkey as the main course, many rise the next day at
dawn for their own hunt … or perhaps it is more of a pilgrimage. In fact,
before the turkey has been properly digested, "Black Friday"
dawns and eager shoppers line up at favorite technology haunts to snare
affordable computers, discounted hard drives, deals on hot video game
consoles, a steal on the latest GPS system or any of the many potentially
phenomenal deals promised in sales circulars.
More recently, another date has been added to the calendar of these veteran
shoppers … The Monday after Thanksgiving launches the online holiday shopping
season, and “Cyber Monday” joins Turkey Thursday and Black Friday as part
of the Thanksgiving festivities. The term was first coined in 2006 as
the National Retail Federation (NRF) tried to articulate a new phenomenon.
As workers return to their desks after the holiday weekend, these would-be
consumers moved their retail foraging to the online environment to find
deals on holiday gifts that they couldn’t bag while in their favorite
brick-and-mortar retailer the Friday before. Although not yet a household
word, this neo-holiday has certainly gained notoriety with many shoppers.
For example, CyberMonday.com,
a site launched to gather potential online deals for these shoppers, pulled
in more than 1.5 million visitors last year.
Clearly, the Internet has become a favorite shopping haunt for holiday
consumers. In fact, 44.2 percent of holiday gifts will be bought online
and the Internet will influence 33.6 percent of purchases as shoppers
rely on the Web to research potential buys, according to a survey by the
NRF. More than half of online retailers expect their holiday sales to
grow 15 percent over last year, the organization found.
Whether shopping on land or online, let the festivities begin. Happy
Thanksgiving!
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