| As part of Ingram Micro's commitment to the
community, the Philanthropic Committee at the company's Buffalo headquarters
has been supporting charity bike events for more than a decade. Over the
last year, however, these grass-roots efforts have grown into a force
to be reckoned with.
"In 2007, we began to organize and look for ways not only to grow
the team, but to increase our visibility at community events and promote
associate wellness through exercise," says Gerry Goris, a technical
support manager at Ingram Micro and co-captain of the Buffalo cycling
team.
With support from Ingram Micro management, Goris and his fellow team
members reached out to obtain vendor sponsorship and create a more formal
program. Their first sponsor, avid cyclist Don Pellnat of 3Com, helped
them acquire matching team shirts and build momentum into 2008. Since
then, a total of 11 vendors have come on board, along with a local bicycle
shop, to sponsor events benefiting the team's two main charities: the
American Diabetes
Association’s Tour de Cure, a ride held in 40 states across the country,
and the Ride for
Roswell, which supports Roswell
Park Cancer Institute, a leading treatment and research facility.
Held on May 31, 2008, the Buffalo Tour de Cure was one of the top five
Tour de Cure events in the country, attracting approximately 1,000 riders
and raising about $375,000 for the American Diabetes Association. The
event included five cycling routes ranging from 6-100 miles, according
to Goris, who participated along with other members of Team Ingram Micro.
Less than a month later, on June 28, the team joined more than 5,600
other riders at the Ride For Roswell in Williamsville, N.Y., which raised
$2 million dollars in total toward cancer research. For the first time
ever, the event included a 13-mile police-escorted peloton ride for top
fundraisers, starting at Roswell Park in downtown Buffalo and finishing
up at the University of Buffalo -- the starting point for six routes ranging
from eight to 62 miles.
"This year, our team grew from a small handful to more than 40 people
in the combined events," says Goris, adding that many of Ingram Micro's
vendor partners have participated in rides as well. "Not only do
we have associates, friends and family riding in Ingram Micro blue and
red at charity events, but Brad Carbaugh (a senior sales representative
in Ingram Micro's DCC Division) has a team of competitive riders wearing
our colors in cycling events almost every week."
"It adds up to a tremendous amount of local visibility for our company
and our sponsors," Goris concludes. And an equally tremendous amount
of help for worthy causes: The team’s total donations from the two events
reached nearly $20,000.
Interested in becoming a member of Team Ingram Micro? Contact Brad
Carbaugh for more information.
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