Jim Manley explains how your business can thrive even in challenging economic times.
It's no secret that the economy has been erratic this year. From high prices at the pumps to reports of layoffs and cutbacks, the news could indicate difficult times ahead. But does an economic downturn mean it's time for technology solution providers to head for the hills?

This issue's cover subject, Jessica Tanenhaus of Mavenspire, based in the Baltimore-Washington, D.C., metro area, doesn't think so. And neither do the other three solution providers we've profiled in our cover story, 'Selling Through the Downturn. By turning a keen eye on current market conditions and making adjustments where necessary, each of these solution providers has developed solid strategies for dealing with cautious clients, shrinking technology budgets and other widespread challenges.

As you'll see, more than one of our featured solution providers recommends either selling more to existing customers, or offering needed services that aren't part of their core competencies. In our Sales and Marketing Advisor department, see how another solution provider, Pittsburgh, Pa.-based 4C Technologies, put a unique spin on that idea by turning experience in web site design and event planning into a flourishing side business that spawned its own corporate division. Also on the theme of events, check out the story of Rick Chernick, a Green Bay, Wis.-based solution provider whose company's annual customer event has grown into a party worthy of news headlines.

No matter what your business model is, a successful strategy, a motivated team and commitment to innovation can help you combat tough economic times. As always, we at Ingram Micro are working every day as part of your team to ensure that your business continues to thrive and we want to hear about your successes. E-mail us at editor@ingramchanneladvisor.com to tell us what you're doing to generate results, and your story could be featured on the Channel Advisor web site.