| Pity tomorrow's students. Because of technology,
"snow days" could go the way of the buggy whip. Kids' assignments
will be posted online. Teachers' lectures will be available in podcasts.
All their textbooks will be stored and searchable on the hard drive of
a notebook PC that goes home with them. They will post their homework
on Turnitin.com, where teachers can grade it online. On the bright side,
today's kids have more entertainment and communication tools, such as
iPods and cell phones, at their fingertips than ever before.They may be
snowed in at home, but that won’t stop them from socializing with
their friends.
For education solution providers, this increasing mobility and the infrastructure
that enables it presents a golden market opportunity. Savvy integrators
and VARs who are serving as trusted advisors to school districts are finding
a number of ways to capitalize, including installing telecommunications
and computing networks; helping schools select mobile computers, phones
and other devices to leverage those networks; deploying the most useful
applications; and training educators on integrating mobile devices and
applications into school curricula.
One-to-One Mobility
" With the pervasive availability of the internet, students and teachers
are increasingly using mobile computers as the central hub for everything
they do," says Brian Becker, director of education for Hewlett-Packard
Personal Systems Group. "It’s where they keep their schedules,
their projects, class notes, research, phone numbers and other contact
information, photos, music -- everything that's part of a person's digital
life."
Still, the degree of network pervasiveness and the proliferation of access
devices varies greatly depending on the school. Many private schools and
some public schools already have a "one-to-one" ratio -- a mobile
computer for every student. "In the more affluent school districts,
we're seeing them require students to have laptops," says Jason Bystrak,
senior manager of Ingram Micro channel marketing. "In other schools,
students share. They might just have a 'classroom on a cart' that is stocked
with laptops and wheeled from room to room.” But many schools are
pushing to attain that one-to-one ratio within the next several years.
"I don't think many school districts have achieved one-to-one at
the public sector level," says Henry Fleches, president and CEO of
United Data Technologies, a GovEd Alliance solution provider who focuses
on the K-12 market. "But I have seen public schools go 10-to-one
to as low as three-to-one in a short time.We are getting closer.
A Means to an Endpoint?
In moving toward these ratios, educators need help selecting from a wide
variety of end-point devices, bundled with the appropriate software and
accessories such as locks.
Endpoints are evolving from desktop PCs to laptops and smaller mobile
devices. In the past, because computers were not ubiquitous, teachers
would have to arrange to check out computers to use in a particular class
and plan a specific lesson around them. "Now we're reaching the point
of pervasive computing, where integrating technology into the curriculum
isn't something teachers need to reserve and plan," says Russ Johnson,
director of technical services at Technology for Education (TFE), a Cisco
solutions provider in central Texas, and a member of the GovEd Alliance
Advisory Council. "Now it’s just part of the curriculum."
Notebooks have been getting lighter,more rugged and less expensive, encouraging
more schools to adopt one-to-one programs. But they still aren't ideal.
Today's average notebook weighs about five pounds, says Fleches, and for
the education market it should be half that. And educators would like
extended battery life so they don't have to recharge during the school
day.
But vendors are starting to fill that gap. In April HP introduced a miniature
notebook designed specifically for the K-12 education market. The HP 2133
Mini-Note is a full-function PC, yet it is very lightweight (2.5 pounds)
with a starting price of less than $500. For increased ruggedness and
reliability, it has an anodized aluminum casing, coated keyboard, and
a 3D accelerometer that senses when the notebook is being dropped and
quickly parks the head of the drive, thus reducing the risk of data loss.
HP’s Becker thinks the product will be in high demand by school
districts planning largescale one-to-one initiatives. "Resellers
will see an incredible pull from the market because this product hits
the sweet spot for K-12," he says.
HP and other vendors have also seen tablet PCs take off popularity in
the last couple of years, particularly in college science and math classes.
After several years of experimentation and refinement of the technology,
schools have become more familiar with the tablet'’ capabilities
and how to work them into the curriculum.
| EXECUTIVE SUMMARY |
Schools need trusted advisors to help with:
- Selecting the right mobile clients
- Integrating mobile apps into curricula
- Deploying mobile infrastructure
- Training teachers and administrators
|
Simpler Mobile Devices
Tablets are still too heavy and costly for many K-12 schools, however,
causing educators to look for smaller, less expensive devices."What
I’m hearing is they'd like to see devices in the $300 to $400 range,"
says Donna Shepard, vice president of K-12 sales and operations at M&A
Technology, a GovEd Alliance solution provider and systems builder. Schools
seem increasingly interested in some of the low-end mobile computing devices
that are beginning to come onto the market, such as Intel's ClassMate
and ASUSTeK’s Eee PC, she says.
Some schools are even using handheld devices that students may already
own --posting podcasts of lectures and other material on their Web sites
for downloading to iPods. Others are starting to develop educational web
applications for mobile phones. Bowling Green State University and Case
Western Reserve University, for example, have developed a program that
creates a 3D virtual space that students can explore via the screens on
their mobile phones. The goal is to allow students to take virtual field
trips to far-flung places like the Amazon rainforest, or even outer space.
| Special Benefits for GovEd Alliance Members |
Ingram Micro's GovEd Alliance offers a number of resources to
help education solution providers obtain funding for mobility solutions,
according to Jason Bystrak, senior manager of Ingram Micro channel
marketing.
- Funds for Learning (FFL) is a company that
provides consulting and services for participants in the E-Rate
Program, a government program aimed at helping schools and libraries
connect to the internet. Through E-Rate, schools can get discounts
on telecommunications and networking products and services. GovEd
members are eligible to attend special E-Rate training seminars
conducted by FFL. In addition, the company offers a discount to
GovEd Alliance members on its E-rate Manager, a Web-based tool
that provides marketing data on potential customers and help resellers
locate E-rate opportunities in their areas. For more information,
contact Peter Kaplan at ingram@fundsforlearning.com.
- Grants Office LLC specializes in providing
information on grants and helping clients write grant proposals.
Its online database of federal, state and foundation grants is
updated daily and is searchable by category and keyword. GovEd
Alliance members are offered several discounted services. For
more information, Ingram Micro customers can e-mail govedalliance@ingrammicro.com
or visit www.ingrammicro.com/goved.
- The Center for Digital Education offers an
online tool called Navigator, which provides access to pre-RFPs,
bids and awards; contact data for IT planners and purchasers in
education; data on budgets in education IT markets; a database
on grants; and research and advisory services. For more details
on the service, see www.centerdigitaled.com.
|
Simpler Mobile Devices
The Infrastructure Play To get the most from these end-point devices,
however, schools need state-of-the-art networks and internet access. Technology
for Education (TFE) focuses on education infrastructure,installing telecommunications
systems and networks, including wireless. The company equips schools and
advises them on how to leverage those capabilities not only to better
educate students, but also to increase communications capabilities within
the district and improve physical security in school buildings.
Networked IP-based video cameras throughout the buildings can be monitored
or accessed by a variety of mobile end points, including laptops of school
security guards or even the local police. TFE is even supplying schools
with wireless IP phones that tie into the network. "So the principal,
rather than having his phone and computer tying him to his desk, is now
able to roam the halls -- as principals love to do -- with his 802.11
wireless telephone," notes Johnson.
In addition, Johnson's putting an IP phone in each of the classrooms
in many local school districts. If a gunman enters the building, the phones
can be programmed to ring with a special ring-tone followed by a text
message on the phone's display that clearly but subtly signals a lockdown
emergency.
Johnson also installs 911 notification technology with the phones, so
that if a teacher has a medical emergency in a classroom, such as a student
having a seizure, he can immediately call 911 for help.
The Trusted Advisor
TFE is a good example of how a solution provider can become a critical
resource for schools. Its essential value-add is listening to what a school
is trying to accomplish and equipping it with the appropriate technology
and services to meet its goals."If you're just responding to requests
for proposals, you won’t be successful," says Fleches. "You
have to know their pain points, their requirements, what their challenges
and opportunities are."
The key is to take the time to learn how the schools operate, help them
determine exactly what technology they need and how it should be delivered,
and then deliver superior service and support. Get out and talk to school
administrators and teachers. Identify their pain points. Do they need
help with deployment? What software bundles would be most useful? Perhaps
they need better tech support and maintenance. Shepard agrees in the importance
of zeroing in on the specific needs of schools.After hearing school districts
complain that they couldn’t get good backup services, for example,M&A
Technology built a data center and started offering disaster-recovery
and VPN services to the districts. The company has been highly successful
with these managed service offerings to education because, she notes,
" “we listened carefully to our customers."
|