Ingram Micro
Spring 2008
Channel Advisor    
 
 
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In This Issue
Marketing for Dollars
Linux Gold Mine
GPS Sweet Spot
Convergence
IP Video Surveillance
Mobile Messaging
Insights
Solution Centers
Sales and Marketing
UnVARnished Truth
Community Update
SMB Alliance

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Summer 2007

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Featured Articles
Marketing for Dollars
Tired of competing on price? Value-based marketing and selling has creative solution providers flying high
  The Linux Gold Mine
Modest investments lead to big payoffs for today's Linux solution providers
  Finding the GPS Sweet Spot
Falling prices, integrated technology and mobile phone services are bringing global positioning systems into the mainstream
 

Tech Advisor

Convergence | Converged Electronics
A New Frontier -- A promising territory where computers intersect with emerging voice, data and video technologies.

Security | IP Video Surveillance
Keep Your Eye on This Space -- IP video surveillance helps you stand out from the competition.

Mobility | Mobile Messaging
Microsoft's Message -- Exchange-based mobile Outlook delivers a strategic edge to solution providers and customers.


Departments

Insights
Seal Your Success -- Combining marketing with sales is key to reaching your full potential.

Solution Centers
Bring It Home -- Close more sales by letting customers "test before they invest."

Sales and Marketing Advisor
Optimizing Your Sales Force -- Specialization and attention to metrics make a difference.

The UnVARnished Truth
Hybrid VAR-SI Makes Good.


Advertorials

A Game Plan for Winning Vista Migration Projects
Symantec Ghost Solution Suite helps VARs cash in on the Vista multiplier effect.

Cisco Online Quoting Tool at the Reseller Services Portal
Free tool helps Ingram Micro customers quote, track and renew SMARTnet service contracts in minutes.

Content Management Solutions
Consulting and services revenue makes them especially profitable.

A Positive Outlook for Video IP Surveillance
A growing market and mature technology lead to excellent margins on video IP solutions.

Business Continuity and Disaster Recovery Planning
Creating a plan is the first step toward becoming a trusted BCDR advisor.

Make Your Presence Felt With Unified Communications
Presence solutions can improve customers' productivity and decision-making.

Oracle at Ingram Micro: Making it Easy for SMB-Focused VARs
Oracle seeks to reduce barriers to entry and increase profitability for partners.


Communities

Update
News from Ingram Micro and our solution provider communities.

SMB Alliance
SMBA Rewards Program offers benefits to members who participate.

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