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Summer 2008
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Digital Signage is Hot, Hot, Hot!

Consider adding this profitable technology to your solutions portfolio.

 

Strong customer demand. Accessible technology. Profitable service revenue. These advantages make digital signage a worthwhile addition to your solutions portfolio.

"Almost anywhere you look today in stores, public places and office buildings, you'll come across digital signage," says Tom Jones, technology solutions engineer at Ingram Micro. "It's a profitable add-on sale in a variety of vertical markets. And VARs experienced in networking, displays and the web already have much of the knowledge needed for success."

Falling prices on flat-screen displays are helping to drive the market, experts say, while dynamic visuals make digital signage more compelling than static, conventional media. As business owners and managers see the technology in action and appreciate its power to communicate, they are open to using it themselves in markets as diverse as retail stores, casinos, hospitals, schools and universities, office buildings, corporate environments, museums, sports arenas, airports, movie theaters and trade shows.

Digital signage systems can include plasma and LCD panels, video walls, projection systems, audio systems, networks, cables, PCs, media players, screen mounts, servers and software to run, schedule, create and distribute the content. Solutions also entail profitable services, notes Jones, such as installation, tech support, break-fix, security, network management and content creation. "Signage solutions can deliver significant recurring revenue," he says, "and often lead to longterm customer relationships."

How Ingram Micro Helps
If you'd like help entering the business, Ingram Micro offers an extensive line card of digital signage hardware and software, as well as rich resources in training, staff assistance and support:

  • Digital Signage Boot Camps offer sales and hands-on technical training -- the next one is Oct. 17-18 in Santa Ana, Calif.
  • Ingram Micro's Digital Signage website features an archive of presentations and training documents.
  • Technology Solutions Engineers (TSEs) provide high-level assistance, including meeting with end customers to design needed solutions.
  • Contracting with members of the Ingram Micro Services Network (IMSN) can extend your geographic reach for signage deployments and support.
  • The Digital Signage Help Desk is staffed by engineers expert in answering pre- and post-sales questions and resolving technical issues.
  • Ingram Micro's Agency Express offers customizable templates for marketing, as well as sales-lead databases, while Marketing Services, Ingram Micro's in-house ad agency, can assist you with marketing signage and other solutions.
Our Partners

NEC DISPLAY SOLUTIONS Make your digital content roar with NEC's 57" MultiSync LCD5710-BK. Its massive screen envelops your visual experience with crisp detail, vivid colors and amazing brightness and contrast. This model boasts the Digital Signage Technology Suite and more than 20 advanced features that enhance display management and lower the total cost of ownership.
PEERLESS INDUSTRIES Peerless' Pull-Out Swivel Wall Mount provides a flexible means for video wall installation and screen maintenance. The mount's tilt, swivel and extension features allow each screen within the video wall to be positioned relative to each other for unique display configurations, including waves/angles, "V" shape, concave down -- or even flat. Its built-in features make installation and maintenance fast and easy, saving time and money, while providing impressive display configurations never so easily attainable before. www.peerlessmounts.com.
SAMSUNG ELECTRONICS In a mall or a boardroom, Samsung 400PXn and 460PXn 40" and 46" LCD monitors deliver. With exclusive DNIe technology, 1000:1 contrast ratios, 500 nits of brightness and 8-ms response times, plus MagicNet X to network monitors through existing LANs. With the Samsung 400PXn and 460PXn, it’s not hard to imagine. 400PXn: IM SKU K97778 460PXn: IM SKU K97779.

For More Information
Ingram Micro's customers can visit the Digital Signage section of www.ingrammicro.com under Technology and Markets, or call the Digital Signage Help Desk at (800) 445-5066, ext. 76355.

 

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