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Summer 2008
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Upgrade Your Desktops and Upgrade Your Business

Are your customers looking for new ways to enhance security, reduce costs, and amplify the impact of their employees?

Now there's an easy way for you to address all of these customer needs at once. Take advantage of the Microsoft Upgrade the Desktop campaign to help you market the Windows Vista operating system and Microsoft Office Professional Plus 2007.

The Upgrade the Desktop campaign is designed to generate demand for these products and create opportunities for you to:

  • Upgrade existing licenses of Windows XP to Windows Vista. 56 percent of the midsize XP installed base have PCs that are upgradeable to Windows Vista.
  • Upgrade existing licenses of Microsoft Office 2003 to Microsoft Office 2007. 95 percent of desktops are running on Office 2003 editions, providing upgrade potential to Microsoft Office Professional Plus 2007.
  • Cross-sell between Windows Vista and Office Professional Plus 2007.
  • Cross-sell and upsell across the complete 2007 Microsoft Office system.
  • Generate ongoing annuities by selling Open Value licenses with Software Assurance.
  • Sell upgrade-related hardware: storage, RAM and other hardware.
  • Accelerate PC refresh cycles. Research shows that 44 percent of midsize customers will need to purchase a new PC to benefit from Windows Vista.

Capitalize on the major investment Microsoft is making to generate demand for these products. Strategize with your customers to stave off evolving security threats, rising deployment and helpdesk costs, and increasingly complex desktop infrastructures.

To learn more, visit https://partner.microsoft.com/upgradedesktopcampaign.

Upgrade the Desktop Ready-to-go Campaign
Introducing Upgrade the Desktop Ready-to-go Campaign, your resource to tap into customer demand for Vista and Office. You'll find everything you need at your fingertips to develop best-in-class integrated marketing campaigns, tailored to your business needs. These new campaigns include targeted prospect criteria and lists, content based on your business needs, and guidance on how to get it done. And now you can find this all in one place. Go to www.mspartnerdirect.com/UpgradeDesktop1 campaign and start planning today.

Exclusively from Ingram Micro
Learn how to position the business value of Windows Vista and Microsoft Office 2007 to generate demand and create profit opportunities through product cross-selling and upselling, Software Assurance annuities, and boosting sales of PCs and upgraded, related hardware.

Schedule a demo or virtual training with the Microsoft Desktop Specialist at Ingram Micro, Tom Mann. To schedule an appointment, please send an e-mail to microsoftmarketingteam@ingrammicro.com or call your Ingram Micro sales representative.

© 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, and Windows Vista are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

 

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