Mac News - March 2007
March, 2007
 
       
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VentureTech Network
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Rose Duncan
Apple Market Development Specialist
(716) 633-3600, ext. 67801

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Eryn Rust
BDM - VTN Apple West
(714) 382-1695

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The VentureTech Network Mac News is a monthly electronic communication to Macintosh Specialist VTN members. Its aim is to keep you up to date on Apple and Macintosh news, offerings and events.

To subscribe, e-mail us and ask to be added to our mail list.

 

In This Issue

Share Your Mac Success Story
Is DRM Chasing Customers Towards Mac?
Parallels Changes the Status of Universal Applications
Featured Manufacturers
Filemaker | Get big discounts on FileMaker Workgroup Bundles.
Kingston | Give your Apple customers Kingston memory.
Quark | QuarkXPress 7.0 is available for five percent off.
     

 

Featured Manufacturers

Filemaker
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  QuarkXPress
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Share Your Mac Success Story

Have you increased your profits from Mac-related sales by helping a customer or by partnering with a member of the Mac community? We'd love to hear how you did it, since that's exactly the focus of what being a VTN member is about. Please contact venturetechnetwork@ingrammicro.com for more information, or with your story.

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Is DRM Chasing Customers Towards Mac?

There has been speculation that onerous performance hits from the new Digital Rights Management (DRM) in Windows Vista may be enough to send some customers to another platform.

In a recent issue of his monthly newsletter Crypto-Gram, security and privacy authority Bruce Schneier wrote that Vista continuously spends CPU time attempting to determine if a user is violating intellectual property rights, and slows to a crawl every time the user takes action with content that Vista is programmed to monitor or deter.

The proposed theory is that exasperated Vista users will switch to Mac.
Is there any truth to that speculation? Or, is it wishful thinking on the part of those who are already using non-Windows platforms? And if it is true, does it represent opportunity for Mac resellers to capture new, first-time Mac customers?

"Because of the industries we're in, we're not seeing our customers flip between platforms," said Andrew Reback, principal of GraphTech Systems. "Our Mac clients are already on Mac and will never go the other way. Our PC customers who are doing AutoCAD aren't going to switch either. So we're not seeing that as much as others you might talk to."

Nevertheless, the folks at GraphTech choose to work only with commercial and education customers; they purposely avoid supporting individual home consumers. "We stay away from the home user, single station, and individual markets, unless they are already one of our business customers," Andrew said. "I have one mother to deal with; I don't want 20."

What do you think? We’d like your opinion. Please let us know at venturetechnetwork@ingrammicro.com.

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Parallels Changes the Status of Universal Applications

When Apple switched to Intel processors, many Mac users were alarmed. They were especially concerned about the status of universal professional applications (Adobe, Quark) for which businesses buy Macs. Few wanted an Intel Mac until the applications became native, universal, and would run smoothly on both Motorola and Intel.

Enter Parallels (parallels.com) and virtualization on the desktop. Parallels is an application that allows PC software to run virtually on a Mac. It's basically a Mac session running PC software.

Steve Feldman is president of Graphtech Systems, an Apple vendor champ. Steve sits on the VTN council, where he works with the Ingram Micro Apple team; they coordinate what Apple provides the VTN membership, and what the membership should be looking for from Apple.

"Apple is still a niche solution in a relatively small market share, with a very, very loyal customer base," said Steve. "That community embraces anything that supports continuing with the Apple platform. When Apple moved to Intel the community become concerned, but virtualization allows PC software to run on a Mac desktop."

With Parallels, users are really running a virtual PC on the Mac. Because it's virtual, it's more stable, and far less likely to crash than if the same application were running on a PC. It works with CRM and Call Manager for VoIP. One product reviewer quoted on the Parallels web site said that virtualization technology like Parallels could sell more Macs.

"I used to see switching from Mac to PC back when people thought the decision had to be made," said Steve. "But they're no longer thinking that, due to a combination of loyalty and the way applications are going virtual. You can't run Mac on Windows, but you can run Windows on Mac."

Tell us about your experiences with virtualization software by contacting venturetechnetwork@ingrammicro.com.

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Technologies and Markets

Find product information to create customer-driven, multimanufacturer solutions.

Content Management
Converged Electronics
Digital Signage
IP Video Surveillance
Linux
Mobile Worker
Network Storage
Networking
Peripherals
Supplies & Accessories
Security
Unified Communications

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