Cisco Promotions/Programs

Architecture Promotions

Borderless Networks Collaboration Small Business

Services Verticals Virtualization/Data Center

Programs

Certification Program Specialization Program Technology Migration Program Certified/Specialized NFR Program Registered Partner NFR Program

Hosted IP Communications U.S. Channel Opportunity Incentive Program Partner Rewards Program Agency Express Customized Partner Intelligence

Cisco Partner Certification Program

In the enhanced Channel Partner Program, your certification level directly reflects your technology-skills breadth across key technologies. This confirms your ability to deliver integrated networking solutions.

Select Certification Premier Certification

Silver Certification Gold Certification

Select Certification
Select Certification is an entry point into the Cisco Channel Partner Program for partners with a primary focus on small and midsize business (SMB) customers with fewer than 250 employees. This certification offers training, tools and incentives and indicates a partner's competence in selling and deploying Cisco SMB solutions.

The SMB segment has become the IT industry's fastest-growing market because more SMB customers are embracing technology to gain a competitive advantage. These customers rely heavily on their IT partners as trusted advisors and knowledgeable network professionals who can successfully design and deploy Cisco SMB solutions.
more info
SMB product guide 1,144K, PDF
SMB extended product guide 1,605K, PDF
10 reasons to join 642K, PDF
SMBU catalogue 186K, PDF

Premier Certification
The Premier Certification level is designed to recognize and reward your organization with credibility in the marketplace as well as provide sales and marketing information, tools and support. Achievement of this certification level requires completion of sales and technical training in addition to other base requirements. Premier Certified Partners have, at minimum, gained expertise in Express Foundation, which expands technical competency in the integration of routing and switching, wireless LANs and security.
more info

Silver Certification
Silver Certification is designed to recognize and reward your organization with credibility in the marketplace. Silver Certified Partners gain expertise in:

• Any two Advanced Specializations, or
• A combination of the Express Unified Communications Specialization and one Advanced Specialization (excluding Advanced Unified Communications Specialization), and
• Have achieved a measurable level of customer satisfaction

more info

Gold Certification
The Cisco Gold Certified Partner designation offers one of the highest credibility levels in the marketplace. Many governments and large corporations require Cisco Gold Certification as part of their requests for proposal (RFPs). Cisco Gold Certified Partners deliver a high level of support, have gained expertise in four Advanced Specializations--including integrated Cisco Lifecycle Services capabilities -- and have achieved a measurable level of customer satisfaction.
more info

back to top

Cisco Partner Specialization Program

The Cisco Partner Specialization Program allows your organization to develop and demonstrate its expertise in technology, solutions and services through structured training road maps and a knowledge-validation process. This expertise enables your company to differentiate itself from competitors and pursue new markets while migrating to higher-margin services-based and solutions-based business models. Cisco-specialized partners can be recognized for their proven technical knowledge and/or their ability to deliver services around the latest Cisco technology.

Available technology specializations:

Data Center Express Foundation Routing and Switching

Security Unified Communications/Unified Communications Express Wireless LAN

back to top

Technology Migration Program

Cisco registered partners can utilize the Technology Migration Program (TMP) and Competitive Equipment Exchange to enable customers to trade in their existing Cisco and competitive networking products in exchange for trade-in credits towards the purchase of new Cisco products. For more information, contact your Cisco CAM.

back to top

Certified/Specialized NFR Program

The Certified/Specialized NFR Program rewards resellers that have Cisco Certifications and Specializations with generous discounts on products used for their labs, demos and sales office infrastructure. This program also applies to Cisco Technology Developer Partners, AVVID Development Partners, Network Admission Control (NAC) Partners, Service Provider Solutions Ecosystem Partners, STI and ATP Partners.

An approximate 70% discount is applicable to all Cisco products with the following limits:

• Gold: $400K/year at list price
• Silver: $200K/year at list price
• Premier: $100K/year at list price
• Select: $100K/year at list price
• Specialized (no certification) Cisco Technology Developer Partners, AVVID or NAC Partner Program, SP Eco, STI and ATP Program: $75K/year at list price

back to top

Registered Partner NFR Program

The Registered Partner NFR Program rewards Cisco Registered Partners with an approximate 50% discount on Cisco products (hardware and software) used for their labs, demos and sales office infrastructure. There is a $75K list price per year limit on these products, measured on a rolling twelve-month basis. For more information, contact your Cisco CAM.

back to top

Hosted IP Communications

Hosted IP Communications is a program that gives SMB-focused Cisco resellers the tools they need to be successful implementing a hosted voice solution in the SMB space. This program allows for product discounts when Cisco IP Phones are purchased in conjunction with a bundle consisting of a Cisco Router and a Cisco Switch. Additional products may qualify for the extended discount. (See product eligibility for a list of all approved products). Additionally, this program provides product access to Cisco IP Phones for qualified resellers (see partner eligibility). These discounts and product access to Cisco IP Phones are only available when purchased with approved services from qualified Cisco Powered Network (CPN) hosted voice service providers. For more information, contact your Cisco CAM.

back to top

U.S. Channel Opportunity Incentive Program

The Opportunity Incentive Program (OIP) rewards channel partners who actively identify, develop and win new business opportunities in targeted market segments. This program incorporates deal registration that is designed to protect the partner's presales investment and enable them to focus on value delivery to win the opportunity. Cisco Systems has simplified eligibility requirements for existing and new Cisco OIP offers. These offers may not be used in combination with any other promotions or programs from Cisco Systems with the exception that VIP rebates may apply if eligible. Registration and approval through OIP is required.

• Generate incremental Cisco business
• Boost channel partner profitability
• Support the channel partner value model
• Help increase share in growth markets

Program benefits include:

• Provides a financial advantage for partners who bring in new business opportunities
• Improves partner profitability
• Protects the partner's presales investments and value delivered to customers
• Facilitates value engagement by identifying the partner who is first to develop the opportunity, ensuring early engagement between the partner and Cisco

current OIP offerings

back to top

Partner Rewards Program

Earn points for qualified sales of Cisco products and redeem them for a broad array of rewards -- everything from electronics, sports gear, and home and garden gadgets to dream vacations and sports packages. You can also exchange points for dollars that can be added to a prepaid debit card. The choice is yours.

• Companies are now able to earn points as well
• Claims process is fast, easy and entirely web-based
• File claims in an easy, one-step process using just your distributor invoice number
• Begin submitting claims and rewarding yourself now

more info

back to top

Agency Express

Quickly and affordably create and deliver a successful marketing campaign -- right from your desktop. This site offers customizable, professionally designed and written ads, mailers and HTML templates in a variety of formats to suit your message and budget. Simply select the template that best promotes your product offering, service or event. Then, select the size and format you prefer and add your company's logo, contact information and value-added service, promotion or event to your selected template using the Agency Express Customization Tool. You can track and organize your activities and budget using the Account Management feature.
apply now

Ad Placement
Schedule ad insertion dates with multiple publications for an entire year with ease. Choose from the large list of newspapers in your area and place your customized ads using the online ad placement tool. You never have to spend time negotiating costs because Agency Express has already established media relationships for you.

Direct Mailer Fulfillment
Automatically schedule a mailing date of your customized mailers using our fulfillment service. Deliver your mailers to a database you've purchased through Agency Express, upload your own customer list or use a combination of the two. You can also have the mailers bulk shipped to your business location for you to distribute at events and customer meetings.

Database Purchase
Target customers based on multiple criteria that span company size, location and employee level to specific verticals such as the healthcare and financial markets. Use your customized database to send out Agency Express mailers or mailers you've created on your own. Or, combine it with the Agency Express outcall service to acquire new leads.

HTML
Expand your business by using the web as your marketing vehicle. Customize a preformatted HTML page with your own message and logo. Post the page to your company web site or have your e-mail service provider send it as an HTML newsletter to your customers. In addition to the HTML page, you will also receive a plain text version with your order.

Outcall Campaign
You can purchase an outcall campaign at anytime as a follow-up to your Agency Express ads and mailers, or combine it with a database from Agency Express to acquire new leads. You can purchase it separately to deliver new product, service, promotion or event messages to your current customers. Once purchased, we will work with you to create a custom script. Our representatives will then outcall your message to your own database or to one obtained through Agency Express. You'll receive comprehensive reporting and lead information after the calls are completed.

ImageLink Service
Receive direct access to the images you need for your company catalog or web site through our ImageLink service.

back to top

Customized Partner Intelligence

Cisco Customized Partner Intelligence is a breakthrough in customized communications. With Customized Partner Intelligence, you can provide a personal profile to Cisco identifying your technology and business areas of interest, which will result in more streamlined and relevant news in your inbox.

And that's not all. Cisco takes the communication one step further by enabling you to share this Cisco content — combined with your own industry, technology or company content — with your end customers. With the easy-to-use online tool, you can create your own newsletter, distribute to your customer mailing lists and collect valuable back-end reporting and metrics. Cisco Customized Partner Intelligence can save you time while positioning you for bigger sales opportunities and stronger customer relationships. Evolve your communications today.

To learn more about and register for Cisco Customized Partner Intelligence, please visit www.cisco.com.

back to top